Walton refrigerator entered the award in the recognition of its outstanding performance in creating exceptional and sustainable brand equity. Through gaining the faith of a major portion of the original refrigerator's guests. The original brand also secured one further award in the top brand order..
On behalf of Bangladesh Brand Forum, Grameenphone Chief Executive Officer Yasir Azman, Adcom Limited Chairman Geeteara Safiya Choudhury, and Epyllion Group Chairman Reaz Uddin Al-Mamoon handed over the two awards to Walton authorities concerned at an award-giving form held at a megacity hostel in the capital on Wednesday.
The function was attended, among others, by Walton's Chief Marketing Officer (CMO) Firoj Alam, Walton Refrigerator's Chief Business Officer (CBO) Mastermind Anisur Rahman Mallick, Deputy CBO Tofail Ahmed, Executive Director Rakib Uddin, Deputy Executive Director Didarul Alam Khan, and Fresh Operative Director Mustafizur Rahman.
At the event, BBF Author Shariful Islam gave the welcome speech while Nielson Bangladesh's Commercial Leader Khandaker Samina Afrin gave a detailed speech to describe the methodology of the Best Brand Award-2021'.
or the last 13 times, Bangladesh Brand Forum has been recognizing the most favored brands through the' Best Brand Award' aimed to demonstrate and celebrate the success of the brands, which are achieved through tough and effortful enterprise.
This time, BBF in association with Nielsen Bangladesh and The Daily Star arranged the 13th edition of the Best Brand Award-2021.'
This award-giving action started its trip with Nielsen Bangladesh in 2008 grounded on a global model ( Winning BrandsTM) done through a direct consumer check across the country. This time Nielsen Bangladesh, supported by the South Asia Nielsen expert platoon has added parameters that have made the study more robust.