When it comes to digital marketing, it has rapid-fire changes in Bangladesh. Presently, brands or companies use third parties content generators for promoting new products in digital media. People are spending further time on social media rather than Television and trust word to mouth marketing rather than the traditional advertising system, brands are investing more in influencers rather than advertising for effective digital marketing. Those influencers are cells and for that, they take payment from the companies.
One of the content creators Shams is generally creating comedy videos on her YouTube channel and Facebook page. She's veritably popular among the new generation and2.1 million people follow her on her Facebook page and on her YouTube channel there are 359 thousand subscribers. Lately, RealMe Bangladesh promoted their new mobile phones in their vids. Occasionally brands want to produce business on their website, in that case, they give promo canons to their publishers. However, the influencers will get a chance of the deals, If any client visits the website through the handed link or uses the given promo law to buy a product or service.
Though traditional forms of marketing through Television, radio, review advertising have achieved huge success, the effectiveness of brand communication is dwindling as the request is now dominated by the guests. Virgin America Inc. is a US airline that spends around 70 % of its total marketing budget on digital marketing including social media. According to the McKinsey Gen Z Survey, 2019, 65 % of Gen Z is told by online reviews, blogs, or social media when they recommend a product or brand. Influencer marketing is anticipated to grow to be worth$13.8 billion in 2021. Businesses are making$5.78 ROI for every$ 1 spent on influencer marketing and that’s why companies are now getting involved in influencer marketing. There has been a 465 increase in quests for the expression “ influencer marketing” on Google alone since the epidemic. In the USA 67 of consumer brands use Instagram for influencer marketing.
Statistics of influencer marketing success
As the statistics of Hype Dhaka (a digital marketing agency in Bangladesh), the marketing advantage of Instagram as a marketing platform is shown by this digital marketing agency. 80 % of merchandisers suppose that influencer marketing is successful. 71 % of merchandisers suppose about the performance of guests and the business from influencer marketing. 49 % of consumers’ copping opinions depend on influencers’ opinions.
In the last three times, Google’s compass for “ influencer marketing” has increased by 1500 48 % of merchandisers who work with influencers believe that followership connections play a vital part in influencers marketing.
How businesses get to benefit from influencer
One of the most visited websites in Bangladesh is Facebook; through social media like Facebook and Instagram, brands can fluently get attention and fashionability. For this reason, incipiency businesses or indeed well-established businesses are now investing further in digital marketing especially in social media to gain and retain further guests. For illustration,Chaldal.com is an online grocery shop, provides special promo canons to the members of Pop of Color which is declared through the influencer Tinker Jannat Meem, admin of the group.Sheba.xyz also follows the same strategy, they choose womanish influencers of Facebook and give promo canons to promote their services i.e.Sheba.xyz has partnered with Rounak Ashrafi Prema, proprietor of Shopping Glowrist to promote similar promo canons only for Shopping Glowrist members.
Generally, influencers in Bangladesh do live sessions or post-image content to present their cooperation with the products. Currently, promoting products through live sessions on social media is veritably popular in Bangladesh. Brands use a different mode to promote their products like tutorials if it's a cosmetics/ skincare brand, showcasing products if it's a life product ( i.e. Shwapno do regular Facebook live hosted by Aysha Akhter Towshi), or interviews with influencers and guests to give further particular, authentic, and genuine sensitivity to the guests ( i.e. Daraz has created several events with celebrities).
Future of influencer
In near future, Micro and Nano-Influencers will also play a big part in the influencers' marketing arena. As Big- name influencers and celebrities with millions of followers are costly to hire and don’t always make stylish hosts, using influencers with many thousand followers can induce a more intimate and trusted connection with the cult at a lower cost. According to one check, the engagement rates for nano-influencers on Instagram are ten times those for mega and macro-influencers. One of the Bangladeshi startups HypeScout, an influencer marketing platform developing a pool of micro and nano-influencers and helping businesses and SMEs to conduct their influencer marketing more effectively.
As social media marketing is growing expeditiously; so it's also a concerning issue to maintain a good terrain in influencers marketing. Both the consumers and companies have to concentrate not only on the number of followers an influencer has but also on what communication they're delivering and how they're delivering. To maintain the quality, the digital marketing agency and influencers platform like HypeScout can help the brands and as a medium of broadcasting, Live Commerce can play a vital part too.